What’s your role at Ursa Health, and what do you do?
I just joined Ursa this November as executive vice president of marketing. My role is really “all things marketing,” which boils down to supporting the company’s growth by setting our marketing strategy and ensuring successful execution of a multifaceted marketing program, with all its intricate tactics.
Can you share a little about your background?
I’ve spent nearly my entire career in healthcare, with an emphasis on technology. I came from a marketing leadership position at Cotiviti (previously known as Verscend Technologies and Verisk Health), a data analytics company focused on supporting payers with risk adjustment, quality improvement, and payment accuracy. I have companies very large and very small in my marketing background, including Healthways, McKesson and ikaSystems, and I spent eight years at Aria Marketing, a boutique integrated marketing agency serving healthcare information technology clients. Before my marketing career, I held editorial roles at the IT consultancies Gartner and IDC and in research organizations at Shriners Burns Institute and Harvard Medical School. I was an English major in college and was always editing my friends’ papers, so helping people communicate in the business world was a natural career choice. I was lucky to stumble into the healthcare field early on, and it’s fascinated me ever since.
Why did you decide to work for Ursa?
There were a few reasons. First, my best work experiences have always been with smaller organizations because you get to know everyone really well and stick your finger in a lot of pies. I love helping lay the foundation for growth, and appreciate how thoughtful Ursa leadership is about its path forward. The healthcare data analytics space is crowded, but rightly so because there is so much opportunity to improve healthcare performance with good data; the Ursa Health Platform takes a unique approach that allows very rapid iteration between data generators and data consumers, which is at the heart of getting to the right answers quickly. And then I just genuinely liked and respected everyone I met and felt I could learn a lot from them.
What do you find to be the best part about working with Ursa?
The variety in my day, the intellectual challenge in my work, the collaboration we have as a team, and the excitement we all have for this company and what it can accomplish in healthcare.
What is one thing your colleagues would be surprised to know about you?
There’s not a lot that’s entirely surprising about me since I’ll typically tell you anything about myself at any time, but I get the most puzzled reactions when I tell someone that I’m shy. You don’t get that sense when you meet me at all. I probably have many years of talking to strangers at industry tradeshows to thank for that.